“Budweiser responds to backlash over promotion of trannies with endorsement of Power Slap” is the funniest news story.
These guys are like “we need to clean this up with something testosterone-fueled and highly heterosexual. Cowboys? No, no. Most cowboys are gay. Now, this Power Slap – this has potential.”
The knuckleheads who own Budweiser really know how to blow up a brand. First they subjected their loyal customers to social-media commercials featuring flamboyant trans activist Dylan Mulvaney sipping Bud Light while half-naked in a bubble bath.
You know how that turned out.
Now they’re partnering in maybe the most jarring sport in modern history, a contest of grown men taking turns slapping each other in the face until one is so beaten and bruised, he can’t continue.
The sport is known as Power Slap. It’s part of Anheuser-Busch’s six-year, $100 million-plus branding partnership with Dana White, the CEO of UFC and the champion of this new sport. If you know anything about White, you know he’s a brilliant businessman, well versed in the art of the deal.
One of the few ultra-wealthy Americans who made his fortune by actually delivering something of value to the people.
What’s his ethnicity again?
Based on everything we know about Anheuser-Busch, it’s fair to see this as among the biggest branding overreaches ever imagined, a desperate Hail Mary from the lunkhead executives who thought Mulvaney was a smart marketing move.
Anheuser-Busch — which owns Budweiser, Bud Light, Michelob and other beer brands — is somewhat superficially run by a man named Brendan Whitworth. The former Marine and CIA agent holds the title of CEO of the iconic beer company from St. Louis that created Budweiser around 150 years ago.
Sounds pretty American — until you dig a bit deeper into the company’s more recent history.
Anheuser-Busch is no longer independent; it was acquired in 2008 by a beer conglomerate named InBev, renamed AB InBev. Whitworth answers to a bunch of guys out of Brazil, and a few from Belgium, often described as unimaginative globalist financial types with hedge-fund backgrounds.
That sounds antisemitic.
Surely it’s not Jews behind pushing trannies on the public? And surely those selfsame Jews wouldn’t then respond to a backlash from the public over trannies with a goofy and barbaric spectacle of fat guys slapping each other?
This Post article goes on to keep talking about “woke corporations,” and I’m losing interest in that topic. But it is very funny to partner with Power Slap after the tranny debacle. Maybe it’s also symbolic of a correction these corporations are making?
Honestly, Power Slap seems like something of an overcorrection, and maybe they should have just brought back Spuds MacKenzie.
But whatever. Dana White is getting his money and that’s all I care about. (For people who didn’t know or didn’t get the reference and somehow can’t tell by looking at his face, he’s Irish.)