Free Falling: Tesla Reports Lowest Profits in More Than Five Years, Elon Blames the Chinese

The jig is up.

Tesla has no market. They are not better than Chinese alternatives and they are three times the price of Chinese alternatives. Yes, the US has banned the Chinese alternatives and the EU is tariffing them. But that doesn’t fix Tesla.

Tesla is too expensive, and it is complete garbage. They are cheap pieces of crap. A $90,000 Tesla uses the same quality interior as a $10,000 BYD. Furthermore, BYD also makes EVs in the $90,000 range, which are ultra luxury vehicles that are competitors to Porsche.

Tesla is doomed. They were buried alive by the Chinese, who insist on delivering high quality products at reasonable prices.

The US invented globalism, gutted the US middle class jobs sector, and now they’re telling you you can’t have Chinese products anymore, even while not giving you your jobs back. Chinese production is the total basis for the modern US economy, and the only way it works. Not only does America not have jobs, it also doesn’t make anything worth buying.

Reuters:

Tesla on Tuesday reported its lowest profit margin in more than five years and missed Wall Street earnings targets in the second quarter, as the electric vehicle maker cut prices to revive demand while it increased spending on AI projects.

The company said it was on track to produce new vehicles, including more affordable models, in the first half of 2025, although the models will result in achieving less cost reduction than previously expected. Shares fell 8% in after-hours trade.

The company also laid off more than 10% of its employees to cut costs, and Tesla said profit was also weighed down by restructuring charges and an increase in operating expenses largely driven by artificial-intelligence projects.

Dan Coatsworth, investment analyst at AJ Bell, said Tesla has now missed earnings targets for four quarters in a row. “There is a lot of talk about robotaxis, humanoid robots and autonomous driving, which provides an exciting narrative for investors but doesn’t get over the fact that these are tomorrow’s potential riches, not today’s.”

Musk told analysts on a conference call that new competitors “have discounted their EVs very substantially, which has made it a bit more difficult for Tesla.”

They didn’t “discount” them. They are not selling at a loss to flood the market. That would be smart and funny if they were, but they’re not. (The whole “run at a loss to defeat competitors” isn’t really a typical Chinese strategy.)

BYD and the other Chinese companies beat Tesla by making better cars. That’s it. Full stop.


BYD hired Wolfgang Egger, a German who was formerly the lead designer at Alfa Romeo, Audi, and Lamborghini as their lead designer.

He’s an ultra-competent German engineer who knows what he’s doing.

They hired other whites for different engineering jobs. And they of course hired the most competent Chinese men. They pay everyone very well, because they want the best people.

Almost all of the top people at Tesla are Indians. Elon Musk really only hires Indians. They fail at literally everything but he keeps hiring them, and that’s because if you want someone like Wolfgang Egger, he’s going to demand a lot of money. Then, on down the line, it’s the same explanation: competent white men at every level want more than their Indian alternatives.

The Indians are not all totally incompetent. I’m not even saying that, necessarily. If you said “I’m gonna hire the best people at my tech company,” some of them would be Indian, but most of them would be white or Chinese (or Japanese/Korean). Elon’s program is not “hire the best and make the best product and dominate the market,” it’s “hire Indians because they’re cheaper while getting subsidies from the government and relying on the US and EU governments to stop competition.” It was a really bad strategy that did not pay off, and now the race to dominate the EV market is over. Tesla lost (badly), because Elon thought he could do things on the cheap and use crony tactics.

Tesla isn’t selling cheap cars because they can’t make them efficiently because they don’t have good designers. That’s part of it. The other part is that the business model is based on huge profit margins per vehicle, which is opposed to the Chinese model, which is to make less profit per unit and sell more units.

This was all just done completely and totally wrong, and the only person to blame is Elon Musk.

This has Really Already Happened to Apple as Well

Though the US is closing the market to Huawei, they are doing the same thing to Apple that BYD did to Tesla on the larger global market. Huawei is making a better product for cheaper because they hired the best people (whoever that was, but mostly whites and Chinese), while Apple refused to innovate and just demanded people pay outrageous prices because they’re a “luxury brand.”

The Chinese also make “luxury” products for people who want to pay more to demonstrate status. They understand that concept and they are covering that ground. But they understand that the normal person (particularly men) make purchasing decisions based on practical concerns, rather than a desire to demonstrate status. (This is especially true with phones and other consumer electronics – with cars and clothes, men are more likely to want status symbols.)

We are in the midst of a transformation, where the Chinese are going to go through every single Western market and use this strategy to make better products at lower prices and destroy competitors.

Again: the US invented this concept of making China the factory of the world. Now they’re blocking the Chinese and demanding, whether it is Tesla or Apple, that you pay three times the price for a product of lesser quality. It’s not sustainable. Paying three times the price would be fine if Americans had jobs paying three times the salary, but they don’t. Real wages continue to fall decade to decade.

At this point, there aren’t very many “great American companies” left to even save. You would have to build new ones, and the population is now so grotesque that it’s unlikely we have the human resources to do that on any kind of scale. Whites are not breeding, they’re being replaced not just with brown people but the worst types of brown people on the planet.

It’s a disaster.