Kellogg’s CEO is telling Americans to eat cereal for dinner because it’s less expensive. Even though Kellogg’s cereals are Genetically Modified fake foods with little nutrition. pic.twitter.com/SckvH2flAw
— Freyja™ (@FreyjaTarte) February 26, 2024
Let them eat Frosted Flakes.
The multimillionaire chief executive officer of the US food processing giant Kellogg’s has drawn scorn from some quarters after recently suggesting that families with strained finances could cope by eating “cereal for dinner”.
Gary Pilnick was speaking live on CNBC’s Squawk on the Street on 21 February when he delivered the remarks in question, which some have compared to the “let them eat cake” phrase frequently attributed without evidence to Marie Antoinette before her execution during the French Revolution.
“The cereal category has always been quite affordable, and it tends to be a great destination when consumers are under pressure,” Pilnick said amid a discussion about high grocery prices. “If you think about the cost of cereal for a family versus what they might otherwise do, that’s going to be much more affordable.”
The CNBC host Carl Quintanilla asked Pilnick – whose company’s brands include Frosted Flakes, Froot Loops, Corn Pops and Rice Krispies – whether his remarks could “land the wrong way” with consumers who have been forced to spend about 26% more on groceries in general since 2020.
Pilnick doubled down, saying: “In fact, it’s landing really well right now. Cereal for dinner is something that is probably more on trend now, and we would expect [it] to continue as that consumer is under pressure.”
I wonder if Gary Pilnick is Jewish?
Haha.
Could be!
That guy might well be Jewish!
The CEO of Kellogg’s, Gary Pilnick, was asked what families struggling to buy food should do, and his response was, “They should eat cereal for dinner.”
These out-of-touch scumbags probably haven’t been inside a supermarket in decades. Boycott the fk out of Kellogg’s. pic.twitter.com/MCUKl8TDno
— Thia is with … 😏✌️💋🔥 (@ThiaBallerina) February 24, 2024