It turns out that if you cover most of the human face and reveal only the eyes, you force people to use their imagination to fill in the blanks, and no one wants to imagine ugly people.
There have been precious few positives during the Covid pandemic but British academics may have unearthed one: people look more attractive in protective masks.
Researchers at Cardiff University were surprised to find that both men and women were judged to look better with a face covering obscuring the lower half of their faces.
In what may be a blow for producers of fashionable coverings – and the environment – they also discovered that a face covered with a disposable-type surgical mask was likely to be deemed the most appealing.
Dr Michael Lewis, a reader from Cardiff University’s school of psychology and an expert in faces, said research carried out before the pandemic had found that medical face masks reduced attractiveness because they were associated with disease or illness.
“We wanted to test whether this had changed since face coverings became ubiquitous and understand whether the type of mask had any effect,” he said.
“Our study suggests faces are considered most attractive when covered by medical face masks. This may be because we’re used to healthcare workers wearing blue masks and now we associate these with people in caring or medical professions. At a time when we feel vulnerable, we may find the wearing of medical masks reassuring and so feel more positive towards the wearer.”
“The results run counter to the pre-pandemic research where it was thought masks made people think about disease and the person should be avoided,” said Lewis.
“The pandemic has changed our psychology in how we perceive the wearers of masks. When we see someone wearing a mask we no longer think ‘that person has a disease, I need to stay away’.
What an amazing universe we live in.
Thanks, democracy: you’ve forced humanity to find the best in people.