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I’m an expert on brand management. I’m the one who told [REDACTED] not to link the brand to [REDACTED].
As a basic matter, you don’t want your brand tied to the mass murder of children, unless maybe you are a black metal band.
If you’re a fun family fast food restaurant, advertising your support for slaughtering innocent little babies is just bad strategy.
RT:
McDonald’s franchises in the Middle East have experienced a “meaningful business impact” in 2023 from boycotts associated with the Gaza conflict, the fast-food giant’s Chief Executive Officer Chris Kempczinski has said.
In a LinkedIn post on Thursday, Kempczinski lauded the company’s accomplishment over the past year, but admitted that “several markets in the Middle East and some outside the region are experiencing a meaningful business impact” due to the Gaza war and the “associated misinformation.”
“This is disheartening and ill-founded,” he added. “In every country where we operate, including in Muslim countries, McDonald’s is proudly represented by local owner operators who work tirelessly to serve and support their communities while employing thousands of their fellow citizens.”
The hearts of everyone at McDonald’s are with “the communities and families impacted by the war in the Middle East,” Kempczinski insisted. “We abhor violence of any kind and firmly stand against hate speech, and we will always proudly open our doors to everyone.”
While Kempczinski did not give any estimates of the losses from the boycott, their full extent may be revealed later this month, when McDonald’s is scheduled to issue an earnings report.
McDonald’s found itself in the middle of the Gaza conflict in mid-October, after the company’s franchisee in Israel boasted on social media about giving free means to Israeli soldiers and police.
Apparently having heard that I’m a “racist,” McDonald’s once contacted me with a brand proposal to associate the burger joint with “Total Nigger Death.”
They said they wanted to rebrand Ronald McDonald as “the kind of guy who really likes to kill niggers.”
They said: “We are considering linking our brand to killing niggers with guns, knives, anything.” They also wanted to do a line of toys featuring the Ku Klux Klan, and to change the name of “Chicken McNuggets” to “Nog Ears.”
I told them I didn’t think it was a good idea, that a lot of black people eat at their restaurant and even racists don’t want to kill all blacks or eat their ears.
The guy hung up on me.
Two months later they got involved with this Israel thing. They’re giving free food to Jewish baby-killers and then advertising it.
I just can’t figure out why McDonald’s wants to militarize their brand and be associated with racist mass murder.
