The Importance of Having Our Own Media

Max Musson
Western Spring
May 2, 2014

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As has been exposed on many occasions by many nationalist writers, the mass media throughout the Western world is overwhelmingly owned and/or controlled by Zionist Jewry and is used as a weapon in their hands to skew the public perception of events to their advantage and in order to advance the Zionist political agenda towards a world of Zionist Jewish hegemony.

The propaganda output to that end is often subtle, but it is all pervasive, affecting almost every genre of news article, broadcast journalism, fictional writing, stage production, music, film production or television drama, to such an extent that it is the foremost factor determining the beliefs and worldview of the average citizen of our Western nations.

Most people pride themselves on having an ‘open mind’, drawing information from a wide range of sources in order to form ‘balanced’ opinions that are in keeping with the vast array of scientific and empirical knowledge and philosophical analysis around them and in the past it was possible for them to make such a claim about themselves with a considerable degree of justification. While a disproportionate Zionist influence has existed within the mass media throughout living memory, the grip exercised by organized Jewry was until the quite recent past nowhere near as strong, nor as all pervasive as it is today.

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During the early 20th Century, the average working man would rise and converse with his wife and children, perhaps about the headlines in an independent newspaper before heading off for work. He would leave the house in time to walk or cycle to work and as he progressed along his journey to work he would encounter his neighbours and work colleagues also on their way to work. He would walk or cycle the same route, or perhaps catch the same bus or train, but on the way to work, he and his companions on that journey would similarly discuss the events of the day as reported in the newspapers, or on the radio, and our average working man would be exposed to perhaps ten different opinions expressed by real people, his folk comrades, before even reaching his workplace.

As the working day passed, he would hold various conversations with workmates, with his boss, or with his customers and the journey home from work would, just like the journey to work, be a further opportunity to draw upon the opinions of real people, some of similar circumstances to his own, and some occupying a higher or lower station in life.

In addition to the views of politicians, clergymen, trade unionists, sports people etc., that he might read in the newspaper or listen to on the radio, our average workman might listen to the differing views of perhaps another forty to fifty people each day, and in addition to this, our man might visit the local library where there were still man books written by the great intellectuals of that time and from the past, all expressing a range of differing views and opinions on the great issues of the day.

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Today however, our average working man rises in the morning and is more likely to listen to breakfast TV news before leaving home earlier than before, perhaps without having any kind of meaningful conversation with his wife or family, to make the torturously slow car journey to work through the rush hour traffic, enclosed within his mobile tin box, listening to the radio and the views expressed by radio newscasters and DJs.

At work, the individual might occupy an enclosed workstation and only communicate with others by telephone or by email, in which case the opportunity for conversation will be limited. Having then travelled home again, alone in his car, our Mr Average might then spend his evening watching television, and in place of the fifty independent viewpoints he might have been exposed to each day in the past, he may instead be exposed to fifty ‘opinions’ expressed by news casters, TV commentators, and the characters that appear in his favourite TV soap operas.

What such people are often not consciously aware of nowadays, is that the fifty opinions they hear expressed by the various characters that feature on TV, or the radio, or in their daily newspaper, are not ‘fifty’ different opinions at all. They will instead be the views and opinions of the small number of media moguls who edit our news media and control program production on radio and television throughout the world. Thus the opinions of the media moguls are not just one voice among many, they constitute in fact, probably 90% of the opinions that an individual may now hear and their influence upon the public is as great as if 90% of the population all held those same views.

With such tremendous bias in the mass media it is easy to understand how the entire culture of a nation can become distorted as psychologists have demonstrated many times that most people tend to conform to the environment in which they find themselves. Only a small proportion of people, perhaps as little as 2.5%, have such a strong sense of personal authority that they are able to maintain and actively express a point of view that is contrary to the prevailing political orthodoxy. The vast majority of the population may not agree with the political orthodoxy, and if sat down in a safe neutral environment may sincerely express views that are diametrically opposed to the prevailing political orthodoxy, but they will lack the courage to express those views in the face of official opprobrium and will instead publicly parrot establishment mantras and allow themselves to be cowed into acting in accordance with establishment diktats.

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Of course, there will be experienced cognitive dissonance because of the yawning chasm between the logical processes of their minds and the actions they take, but most people will comfort themselves by rationalising away such contradictions – thus the lifelong Labour voter will justified his continued electoral support for Labour, despite being passionately anti-immigration, by convincing himself that Conservative economic policies will do far more harm to our nation than immigration and therefore he must vote Labour to keep the Tories out.

Furthermore, heaven forbid that he should asign greater weight to the issues of race and immigration as that would set him aside from the rest of ‘decent’ society and make him a ‘racist’, and he wouldn’t want to do anything that might be considered illegal, or that might incur public opprobrium and lose him his job. He’d rather see his only daughter marry a Pakistani and thereby sacrifice his entire posterity, and that of all his forebears going back to the beginning of time, than do something illegal and risk losing his job!

Clearly a recognition of the above demonstrates without a doubt why we nationalists must acquire our own mass media if we are to ever succeed, and we must take steps to shield our people from the worst of the Zionist mass media, to which they are currently exposed.

Firstly, we must take steps to protect existing nationalists and their families by facilitating the creation of localized communities in which we, as much as is possible, control the culture. This will not alter the current output of the mass media, but if we can create White nationalist enclaves within which a counter culture exists, which discourages reliance upon radio and TV for entertainment and news broadcasting purposes, the influence of the Zionist mass media will be greatly diminished.

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Secondly, we must place great emphasis on creating a massive internet based counter culture, that does not focus simply on political output, but also provides information and entertainment resources that can rival those currently provides by broadcast radio and TV companies. We need nationalists to create online radio stations producing plays, music programmes, and news bulletins 24/7, with such reliability that the public can come to rely on their output. We need nationalists to establish online ‘TV’ stations offering a wide range of video and live streaming output, again with such regularity and reliability that the public can come to rely on it.

We at Western Spring would like to hear from nationalists who are interested in establishing online media services of this sort. Media studies is a very popular subject at university nowadays and it has been estimated that the number of media studies graduates outnumbers the availability of traditional media vacancies by about 200:1. There should be an immense number of frustrated media studies graduates therefore, itching to progress careers that are currently going nowhere. The same can be said of journalism and information technology. Let them come to us! Anyone wishing to discuss a media project should email me at the address shown below.

Lastly, we must aim to acquire control of a major TV broadcast company and this is one of the reason why the Western Spring funding programme is so important. No new TV company trying to get established will have the clout to acquire the necessary broadcast licences in the face of competition from the established media companies. If we are to have a broadcast TV company on our side at some point in the future it will therefore be necessary for us to gain control of an existing TV company that already has those licences.

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TV companies are invariably public limited companies that have been floated on the stock market, as this is the primary means by which the original entrepreneurs crystalise the great wealth that is derived from the ownership of such enterprises. This Plc status means that we will as a result of our funding programme, eventually be able to buy large blocks of shares such that a point will be reached when we will have a ‘controlling share’.

Once we have a controlling share it will be possible to exercise the influence needed to subtly change TV programme content so that output begins to support the values underpinning nationalism and becomes critical of multi-culti political correctness.

In order that this is not immediately detected by our political enemies, and steps taken to limit our control, the changes required will need to be introduced at an almost imperceptible rate, while at the same time we gradually remove from office and replace, anyone who presents a serious challenge to our authority. We will need to present an insidious, but none-the-less irresistible force.

I believe that all of the above can be achieved within ten years, possibly five, but the speed with which we advance will be limited by the rate at which fellow nationalists join us.

We nationalists have three choices; to continue beating our heads against the side of a ballot box, in the knowledge that over forty other nationalist movements have achieved nothing but failure by that method; to give up completely and resign ourselves to racial oblivion; or to declare your support for what we at Western Spring are trying to achieve.

Therefore my brothers and sisters, the ball is in your court and I would urge you to answer our call, to email me max.musson@hotmail.co.uk without delay.

Once we have acquired the Six Prerequisites, of which a nationalist media is the fourth, we shall be in an immensely powerful position, a position that all nationalist movements of the past can have only dreamed of, and we will for the first time be a truly unstoppable force. Please help us make this dream come true!

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