“White is Purity”: Nivea Now Official Soap of the Alt-Right

Zeiger
Daily Stormer
April 6, 2017

Good for you, Nivea. You’ve chosen the right side.

Companies are seeing where things are going, and they’re increasingly hedging their bets by pandering to the right.

Sure, they might shyly backtrack later after they receive some backlash to preserve plausible deniability. But their little tsundere act isn’t fooling anyone.

Baka! I’m not alt-right… I hate you!

Fortune:

Nivea is pulling its “White is Purity” ad after social media users accused the company of being racist.

The ad originally appeared on the company’s Middle East Facebook page, CNN reports. Nivea was trying to promote its “Invisible for Black and White” deodorant, and featured a woman with long, dark brown hair in a white robe. But the slogan, “White is purity,” triggered backlash on social media.

“Come on Nivea. This is so racist that I do not even know where to begin. Speechless. In future, refer to clothes or products, not colors,” one Twitter user wrote.

“Nivea has chosen our side and the most liked comments are glorious,” another user wrote.

It’s hard to comprehend how this kind of ad could be created by mistake. I mean, you would think anyone would see the racial undertones.

Needless to say, the entire internet has been piling on this thing.

It seems Nivea’s entire marketing department is staffed by neo-Nazis, too. Look at this previous ad they placed:

This makes it very easy to declare Nivea as the official soap of the Alt-Right.

I’m confident that when the time comes, they will undertake the great (and necessary) task of converting the world’s Jewish population into a new line of luxurious soap.