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Medical Daily
November 5, 2013
Most Americans are guilty of having a voracious thirst for information and entertainment, which is quickly quenched by a nearby screen and/or speaker of some sort. But the need to stay “plugged in” has gotten so fierce, to the point where the American Academy of Pediatrics recently put out a statement urging greater awareness by parents and doctors about the extent that children and teenagers are exposed media. The organization emphasized the clear evidence showing the risks, health problems, and negative influences that stem from tons of media — including obesity, lack of sleep, poor school performance, and behavioral problems.
Now another recent report by USC Marshall School of Business seems to have put the nail into the coffin of doubt about excessive media exposure. Based on their assessment of growth in media consumption by consumers between 2008 and 2012, the Institute for Communication Technology Management (CTM) projected that Americans will consume more than 1.7 trillion hours of media in 2015. This equates to an average of 15.5 hours per person per day.
The report distinguished how various sources of media contributed to this exposure by considering the (now) more traditional devices (TV, radio, voice calls) to the digital toys that are always on one’s person (tablet computers, mobile gaming devices, and smartphones). “Despite the popular belief that the ubiquitous computer and smartphone dominate modern media life, traditional media, including TV, radio and voice calls, still account for two-thirds of total U.S. household media time,” lead researcher, James Short, stated in a press release. “Of course the picture is a changing one as digital platforms continue to grow, but they are still only a third of total annual media time.”
