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Daily Stormer
April 18, 2015
Some Asians fetishize Hitler and the Nazis and even consider him cute or funny.
As it ramps up to launching its new smartphone line, LeTV has made some strange PR moves. First, founder Jia Yueting posted the image above to his Weibo page, which features Hitler wearing an Apple logo where his swastika ought to be. Then the company threw a press event for its smartphone launch in the US (despite the fact that the phone won’t be available there until later this year) that failed to impress Western tech critics.
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But LeTV’s Hitler image, tasteless as it is, and its anti-Apple arrogance aren’t insane, they’re calculated. Just as Xiaomi got people talking about Xiaomi (intentionally or not) by going after Steve Jobs, LeTV is getting people talking about LeTV by comparing Apple to Hitler. Is it a ridiculous comparison? Yes. Is it deeply offensive? Sure. But here we are, talking about it. LeTV is simply embracing the old adage: “There’s no such thing as bad press.”
It’s also probably worth pointing out that in China the Hitler image isn’t as controversial as it is in the West. China had little direct experience with the Nazis during World War 2, and the most well-known Nazi in China might be John Rabe, a German Nazi party member who helped save and protect civilians in Nanjing during the Nanjing massacre. Young Chinese have even been known to dress up in Nazi costumes for their wedding photos. That’s not to say comparing Apple to Hitler will play well in China; most Chinese will still recognize that it’s a ridiculous and offensive comparison. But it likely doesn’t have the same punch that it does in the West.
Asians aren’t generally swayed by the Jewish persecution narrative, thankfully.
The Japanese went so far as to make a manga out of Hitler’s life story.
The first four volumes of this manga can be read here (in English).
