Dorothy Pomerantz
Forbes
January 17, 2014
Political history can be dry. It’s hard to get people deeply involved in the minutiae of high office, no matter how high the societal stakes involved. So it’s a testament to director Steven Spielberg’s skill that his latest movie, Lincoln, not only earned 12 Oscar nominations (and two wins) but a healthy $275 million at the box office. A full third of that money came from overseas, where it’s even harder to sell an American period political drama.
Spielberg’s amazing storytelling abilities have helped make him the most influential celebrity in America. In the latest edition of our annual Forbes/E-Score list, which is based on polling conducted by E-Poll Market Research, Spielberg scores a 47 for influence, which means that 47% of the U.S. population believes he is influential. That puts the director ahead of last year’s top-ranked celeb, Oprah Winfrey.
“A celebrity’s ‘Influential’ score represents how that person is perceived as influencing the public, their peers, or both,” says Gerry Philpott, president of E-Poll Market Research. “If anyone doubts that Steven Spielberg has greatly influenced the public, think about how many will think for a second before going into the water this summer.”
For its E-Score Celebrity service, E-Poll Research ranks more than 6,600 bold-faced names based on 46 attributes.