Daily Mail
November 15, 2013
The bank had arranged an event where top executive Jimmy Lee would field questions from users in what it hoped would be a positive public relations stunt.
But the company said it had scrapped the session after being flooded with insults, confirming the decision with the matter-of-fact tweet: ‘Tomorrow’s Q&A is cancelled. Bad Idea. Back to the drawing board.’
JPMorgan last week asked users of the popular microblogging site to send questions marked with the hashtag #AskJPM in advance of the session set for Thursday at 1pm in New York.Few questions appeared until Wednesday afternoon when responses started piling in.
Some users simply made fun of the bank’s attempt to use social media, but many others chose to insult executives or ask barbed questions about bank’s recent legal problems and corporate responsibility.
‘Reading the #AskJPM Twitter feed makes it seem JPM put a ‘kick me’ sticker on its back when it rolled out that hashtag,’ wrote a user who identified himself as an editor and columnist.
A woman who said she was a community organiser and ‘next gen freedom fighter’ asked if Lee, a vice chairman and deal rainmaker at the bank, thought it was ‘ok to outright lie, cheat and steal.’
Meanwhile, one user asked: ‘What’s it like working Mexican drug cartels? Do they tip?’
Another posted a picture of a whale spewing bank notes from its blowhole in reference to the ‘London Whale’ trading scandal for which JPMorgan was fined nearly £600million.
A woman called Charlotte mocked the bank’s attempt at social media outreach as an ‘epic derailment’ and asked: ‘Is it true that, while you don’t always spit on poor people, when you do, you have perfect aim?’
A blogger and online journalist asked about the scale of the bank’s alleged wrongdoing in electric energy trading compared with that in its sales of mortgage securities.
Another user known as ‘Guerrilla Educator’ asked if anyone in Lee’s family had ever been foreclosed upon.