Andrew Anglin
Daily Stormer
July 31, 2017
The feminist liberal-Jew paper The Guardian has an ad on every page of their site asking for recurring donations.
This is the future of the media.
And it is so, so good for us.
Paywall subscriptions are dead, because there is just too much free content on the internet for anyone to take the time to pay for it.
Advertisement is almost dead, because so many people are using adblockers.
The only thing that is left is either private financing or voluntary subscriptions.
The Guardian figured this out early, starting a voluntary subscription scheme in 2014. And The Guardian is one paper that will survive the fallout, because their content is so ideologically driven. It is the type of content that people want to support financially, because they believe in it.
The Daily Stormer is also the type of content that people want to support financially because they believe in it.
Regrettably, most media is not that type of content.
Here are the world’s top news outlets:
Excluding the BBC, which is publicly funded, The Guardian is the only one that is going to be around 10 years from now, assuming the rest of them don’t change their business models.
Right now, Huffington Post is only breaking even, and they claim that their investors are happy with that (I assume that must be true).
But what is going to happen when it is costing them $100 million a year to run it?
Will they be able to solicit donations, in the same way as The Guardian is? Is HuffPo ideological enough for that? Possibly.
But NYT isn’t.
CNN isn’t.
Daily Mail, Fox, WaPo, USA Today, LA Times – these are not.
Last year, just after the election, the cartoonish fink John Oliver used his “Last Week Tonight” platform to call on viewers to purchase subscriptions to mainstream media outlets in order to keep them from going under.
This was allegedly successful.
“You need to support actual journalism by buying a subscription to outlets like The Times, The (Washington) Post, your local newspaper, or donate to groups like ProPublica, a nonprofit group which does great investigative journalism,” Oliver said, steering viewers away from fictional websites like “Republigoofs.redneck” and “Democrappy.cuck.”
The result? In the hours since Oliver urged HBO viewers to donate to ProPublica, the nonprofit has seen a surge of donations, said Richard Tofel, ProPublica’s president and founding general manager.
“We are now 12 hours after the broadcast, and still running at multiple donations per minute,” Tofel said.
But I don’t think “asking people to support you” is a long-term business strategy.
Same Deal for TV
The TV media is still making money because they are still on TV and TV does have profitable ads in the form of commercials.
But TVs are going away, rapidly.
I personally never owned a TV after I moved out of my parents home until they started having the easy-access HDMI slots so I could plug my computer into it. That’s 15 years that I’ve been TV-free. I might have been slightly ahead of the curve there, but not by much. I think no one who left mom or dad’s in the last ten years has brought the concept of TV with them. If I am ever at a relative’s house and they have the TV on, I am like, “what the hell is this? how can you sit here and watch these commercials like this? do you not feel as though you are wasting time and life energy by doing this?”
So TV is already dead. There is no future for any of these networks.
Because look – they have had absolutely zero success in transferring to YouTube.
Fox News gets about 5,000 views per upload.
CNN gets slightly more, but still totally irrelevant numbers.
If you look at it, it is clear that they aren’t trying very hard – but why is that? If they had a workable model, why would they not be trying to make it work?
There surely couldn’t be any harm in having a successful YouTube channel.
Apparently, they are counting on the fact that people enjoy their news live, and believe that even after TV is phased out, they will be able to do some kind of subscription streaming service. But that will put them in direct competition with the likes of Alex Jones and The Young Turks, who stream live and don’t charge for it – because they don’t have to, as they run at such a lower overhead, they can get by on the much less profitable internet ads.
We’ll Still be Here
The Alt-Right is something that those who consume our media want to support financially, because they are getting something from us they can’t get elsewhere and because one of the biggest goals of anyone consuming Alt-Right media is for the movement to grow.
Right now, we have trouble soliciting donations, because we are shut down on literally every single platform, to the point where our only way to get money from you all is via snailmail and Bitcoin.
However, this is not a permanent situation.
Right now, there are so many of us who have been shut down – they have gone so far as to shut down Lauren Southern – that we are going to be creating our own industry. As I recently explained to Newsweek “journalist” William Hicks, who was very concerned about rising sources of funding for right-wing media.
Nearly 2 years ago, you all pledged 20,000 euros a month to the site, on a platform that was supposed to be free speech but that we were then shut down from. And that was after we’d only promoted it a couple of weeks.
Right now, I think there is probably $500,000 a year sitting around that people would donate if they were able to. And I cannot even begin to explain to you the kind of damage we would do with $500,000 a year.
Ten years from now, the media landscape is going to be something entirely different than it is right now.
We will be bigger and better than ever.
And most of the people running the show right now are going to be dead and buried.
In two decades, I will own the New York Times building.
And I will put a swastika on the front of it.