Paul Town
September 13, 2016
As the national election nears, two diametrically opposed visions of the right have been warring with increasing fervor. The old, neoconservative point of view has been under attack from the younger, more energetic Alt-Right. As is to be expected, the neoconservatives are doing their best to retain control of the Republican Party. Unfortunately for them, they are going about the matter in a clumsy way, attempting to cut off the ever-growing influence of the Alt-Right. Neoconservatives like Ben Shapiro and Jonah Goldberg fundamentally misunderstand what it takes to purge people.
First, you must hold serious clout or be reasonably charismatic to correctly lead a purge. Goldberg runs National Review, a site that used to be at the forefront of mainstream conservative thought. However, after expelling any writers that dared to touch issues deemed too controversial or divisive, it quickly neutered itself. The writing there is boring and played out. How many times can the praises of free markets and endless war in the Middle East be rehashed? Apparently until whenever National Review’s kosher donors run out of money.
You must make a compelling case as to why a group must be purged. Being the sons of influential writers, both Shapiro and Goldberg mysteriously found their way into writing gigs with ease. Perhaps it is merely coincidence that Ben ended up writing at World Net Daily and later Breitbart, both establishments that his father was also working for. That Jonah’s father was Sidney Goldberg, a newspaper executive, is surely irrelevant to Jonah’s career. Is nepotism an easy way to land a job? Yes. It also tends to allow those without the proper qualifications into positions well above their pay grade. As seen with Ben and Jonah, they have certain failings that most people fix through the effort to find employment. Their main argument against the Alt-Right isn’t even an argument, but rather pointing and sputtering. The Alt-Right is a moral ill “just because.” Perhaps if they had gone through normal hiring processes, they would be a little more fluent in the language of persuasion.
If you don’t control access to the printing presses, you can’t purge effectively. Back when “ex-CIA” spook Buckley was marginalizing the Birchers (a right wing group with non-kosher views on race, among other subjects), he and his ilk had control of what the public saw. In the age of the internet, there are no gate keepers. How can you expect to no-platform wrongthink when it can go directly to its audience? You can’t, and this is obvious to anybody without mind-numbing hubris.
The group that you’re trying to purge must rely on you. In the age of crowdfunding and small content creators being able to carve out living independently of any traditional employment, the threats of “you’ll never work in this industry again” are empty and hollow. When there are no financial chains to inhibit the free expression of ideas, why would anybody care what a self-declared enemy whimpers? Conservative media has zero leverage on the structurally independent Alt-Right. Whine all they want, Goldberg and Shapiro have all the clout of a homeless man on the street corner instructing passersby on how to properly live.
You need the backing of the public to successfully lead a purge. The Alt-Right is made up of young adults under thirty. National Review’s audience consists of old men in their sixties. One group is lively and growing, while the other is literally dying. These last gasps of (neo) Conservatism Inc. are refreshing, in a way. With every wheeze and cough, the phoenix of a legitimate right wing is a little closer to being birthed. Nationalism is wafting through the air. The limping corpse of subversion ala Goldberg and Shapiro is in the eleventh hour. Soon all traces of their treachery will be gone, like ashes in the wind.