Netflix Hemorrhaging Money, Adding Ads, Cracking Down on Password Sharing

Most big tech companies are de facto monopolies. They do different things and have crossovers, but for the most part, they are monopolies. Twitter, Facebook, Google, Microsoft, YouTube, Amazon, Tesla, LinkedIn – they all do specific things and they dominate their primary markets.

Aside from notable exceptions (Uber and Uber Eats, for example, have multiple competitors), the only major place you really find competition is in consumer electronics, where there is competition between mostly Asian companies, and of course with phones and laptops (Apple). Google tried to do a social media thing a while back and gave up. Meanwhile, Microsoft failed at running a search engine (though Bing! is still shockingly widely used because it comes as the default in new computers and boomers don’t change it), then recently actually gave up on running their own browser, using Chrome’s code for their newest Internet Explorer.

As recently as 2018ish, Netflix was in a perfect position to be a monopoly on video streaming. They had started out with 100% of the streaming market, and they were holding that. Disney was running their original Marvel shows exclusively on Netflix (including Daredevil, which was one of the best Marvel products Disney has made – though it still sucked, it had awesome Hong Kong tier fight choreography). They completely screwed this up, and allowed both Disney and Amazon, as well as like, Hulu and now HBO, to move in on their market.

Now, they’re basically experiencing a collapse.

They allowed password sharing and kept prices very low based on the idea they were going to become a monopoly, now they’re in such bad shape that they’re going to run ads.

TIME:

After years of resisting advertisements on its streaming platformNetflix is introducing commercials to its service.

Netflix co-CEO Ted Sarandos confirmed on Thursday that the company would begin testing an ad-supported, lower-priced subscription tier. The streaming company is speaking to multiple potential partners to help ease its entrance into the ad world, Sarandos said while speaking at the international ad festival Cannes Lions. Those partners reportedly include Comcast, NBCUniversal, and Google.

Sarandos’ confirmation comes in the midst of a rough year for Netflix. As competition among entertainment services grows more intense, the streaming giant lost subscribers for the first time in a decade, faced a backlash for cracking down on password sharing, and laid off over 150 employees (or about 1.5% of its global workforce).

I’m just going to go ahead and blame diversity for this.

Virtually everything that Netflix put out was some kind of remake or adaptation where they made everyone different colors. They literally put a black guy in Cowboy Bebop – along with an Asian.

I guess the Asian is excusable – “hey, it was originally a Japanese show, so we’ll put a Korean in it.” In the cartoon, all of the characters were explicitly white people – it’s not something where they just looked white because of the way they were drawn. But even if they would have made it all Asians, I would have been like “okay, whatever.” But a black guy?

That’s one example of a billion.

Netflix for whatever reason held the line on letting Dave Chappelle keep making some pretty seriously edgy content, and defended it even after staff walked out and tried to sabotage the company. However, that drama came after their situation started to go south.

It was ironic that Netflix was the pioneer of this “rainbow coalition” casting ideology, which has now spread to all A/V media, and now they’re saying they aren’t woke.

If they’d been “not woke” from the beginning, they could have just made shows with white people in them, and probably done a lot better. They could have kept the diverse stuff too – whatever, if people want to watch that they can, they just shouldn’t be forced to if they want to consume some modern entertainment.

Obviously, the rest of the companies that are moving in are just as bad, with Disney+ probably being even worse. But Netflix is filled up with so much garbage that I can see someone canceling out of exhaustion. That French movie with the sexualized pre-pubescent girls was what ended up driving a lot of right-wingers to cancel, and then you had Dave Chappelle getting leftists to cancel. If they’d started out their monopoly project with “we’re just a platform, we support all different kinds of creators,” both sides probably would have accepted that. But instead, they behaved as a Jewish social activism company, pushing diversity, gay, child sex, etc., and clearly bullying creators into adding diversity.

I really enjoyed Midnight Mass, which was about a priest who… well, I won’t spoil it. The ending sucks. I don’t think it is blasphemous or anything, but it could have been a very powerful Christian show or a very subversive anti-Christian show, and it was exciting wondering which way it was going to go, and at the end, the director choked and it wasn’t either.

Anyway – this show had a Moslem. On a remote island in Maine. It also had a black lesbian. The director is a real artist, and I just can’t imagine that was in the original script – or maybe it was, because he had already worked with Netflix before, and knew they don’t tolerate a lack of diversity. It was clearly company policy that they wouldn’t fund or distribute any film that didn’t meet an Affirmative Action quota.

In Midnight, the director actually put in the effort to explain the diversity in the story, which is more than most of these shows do (the Moslem was fleeing Detroit because of a divorce and something about being accused of terrorism, the black lesbian was the girlfriend of an island native who had left the island and turned lesbian because of an abusive father, the mulatto was the bastard of a single mother who went to the city and got knocked-up – it still killed immersion, but it makes more sense than a Korean and an African-American being best friends and business partners). It is usually so ridiculous that it crushes the ability for suspension of disbelief.

In Squid Game, the director had to find a Pakistani that spoke Korean to play an innocent migrant worker boy, because Netflix simply wouldn’t tolerate a show with only one race in it. Nonetheless, Squid Game – despite being in a foreign language – was the single most popular show on Netflix ever, and it was also the single least diverse show they ever produced. I don’t think that’s a coincidence, and I don’t think the show producers don’t know this.

(Update: Thinking about it, I think the German show Dark might have been the least diverse, as it might have been 100% white. Also, there were actually some whites briefly appearing as bad guys in Squid Game – one of them being a sadistic homosexual, who was show’s only homosexual.)

Point being: maybe Netflix losing their crown as the king of streaming would have happened either way, but it’s not really a hard argument to make that if they’d eased up on the ultra-aggressive social indoctrination, they’d be in a lot better position right now.