Today is a Great Day to Buy Adult Play-Doh and Save the Economy

This is all normal.

Play with this dough.

AP:

The pandemic is turning this into a holiday shopping season like no other.

Toy companies are targeting stuck-at-home grown-ups with latte-smelling Play-Doh and Legos that turn into Warhols. Those who added a puppy to their family during the pandemic will see tons of gift options for their new furry friend. And with more people shopping online, stores are doing double duty as shipping centers to try to get gifts to doorsteps as fast as possible.

Here’s what to expect:

TOYS FOR ADULTS

Kids aren’t the only ones who need some fun. Toy companies are targeting bored adults stuck at home during the pandemic. Need something to fidget during your next Zoom meeting? Hasbro has new moldable Play-Doh varieties that smell like stuff grown-ups would recognize: lattes, fresh cut grass and smoked meats.

Lego, meanwhile, wants adults to put on their headphones and “forget about the rest of the world” while turning the plastic pieces in their new kits into hangable art, like Andy Warhol’s famous Marilyn Monroe portraits.

Marissa DiBartolo, editor in chief of toy review site The Toy Insider, says she’s seen more coloring books and challenging puzzles being designed with adults in mind.

It’s just that we had to do all of this because the virus was killing people in their 80s and 90s that live in nursing homes.

We just need to play with this dough and relax, it’s all going to be fine, don’t worry about it.

In 2030, you’ll own nothing, but you’ll feel really happy.

Just play with this dough, it smells like your mom’s jeans.

This is normal.