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Katherine Timpf
Campus Reform
March 17, 2014
An exhibit at the “Feminist Museum” at the University of Oregon (UO) has attacked hardware stores for selling tools that have been painted pink.
Britt Bowen, a UO graduate student and co-creator of “Feminist Museum” told Campus Reform that fellow student Mattie Reynolds created the project to protest “the way that certain companies will target female customers by painting things pink.”
“I have this huge problem with going into hardware stores and seeing these traditionally ‘male’ tools that companies make applicable to women by making them pink,” Reynolds said in an article published in Daily Emerald, a student newspaper.
Reynolds’ exhibit, titled “The Pinking of Things,” features various objects — including plastic dinosaurs, army men, power tools and guns — splattered with pink paint.
