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If the UK was some religious, conservative country that wanted to uphold a morality code, this would be perfectly fine.
But the UK is a country where you’re just a few clicks away from watching millions of videos of every conceivable type of porn ever imagined by man, where kids are taught hardcore gay porn in schools, and basically 99% of all women are whores and proud of it.
A gardening company has been told it has to rip down an ‘offensive’ billboard poster because it ‘objectified and sexualised’ women.
Great Grass MCR Ltd was told it must take down the huge 30ft poster that bragged to customers that its turf was ‘Perfect 365 days a year…Get laid by the best.’
The gian advert also has a photo of a woman wearing only a thong, along with the headline ‘Artificial grarse experts.’
The giant billboard was put up by the company, based in Failsworth, Oldham, at a busy junction nearby where Oldham Road meets the M60 motorway.
The Advertising Standards Authority (ASA) – the UK’s independent regulator of advertising across all media – found after an investigation sparked by complaints that it was ‘irresponsible and likely to cause serious offence’.
The ASA said in a judgment: ‘The complainants, who believed the ad objectified and sexualised women, challenged whether the ad was offensive, harmful and irresponsible.’
After an investigation, the complaints were upheld.
The ASA said in its ruling: ‘We noted that the word ‘grass’ was spelt incorrectly to include the word ‘arse’.
Nothing gets by you, does it?
‘We considered that was likely to be understood by readers to be a reference to the model’s buttocks and had the effect of making that exposed part of her body the focus, thereby drawing attention to the ad.
‘The ad also stated ‘Get laid by the best’. We considered ‘get laid’ would be understood by readers as a slang reference to sexual intercourse.
‘We considered that text, together with the model’s pose and state of undress, was sexually suggestive and would be seen as presenting the model as a sexual object.
‘We acknowledged that while sunbathing, people might recline on a lawn wearing revealing clothing.
‘However, we considered that in the context of the ad, in particular the references to ‘arse’ and ‘get laid’, the model was portrayed as a sexual object, rather than someone who was sunbathing.
‘For those reasons, we concluded that the ad objectified and stereotyped women as sexual objects, was irresponsible and likely to cause serious offence.’
This is the freedom Putin is trying to steal from you
In response to the ASA, the company said ‘Get laid by the best’ was a strapline it had used for years and the claimed ‘perfect 365 days a year’ meant it believed their grass was perfect all year round.
The ASA said: ‘Great Grass said it was noteworthy that there had only been three complaints when the ad had been seen by thousands of people.
‘They believed the complaints were generated by people on social media encouraging others who likely had not even have seen the ad, to complain about it.
‘Great Grass also said that to assume that the person featured in the ad was a woman was wrong and offensive to the transgender community.’
Edgy jokes from the grass company!
Don Jr. wrote that joke – after consulting from Jack Posobiec!
Nah, I’m being nasty. It’s a fine joke. I’m fine with it.
Whatever.
