YouTube Demonetizes Russell Brand’s Channel Over Sexual Misconduct Allegations

Previously: All Broadcasters Investigating Russell Brand

It’s surprising YouTube didn’t just ban him outright.

They’ve been waiting to do that.

The Guardian:

YouTube has suspended Russell Brand’s ability to earn money on the platform following allegations of rape and sexual assault in a massive hit to his finances.

The video-sharing and social media site said it had suspended Brand’s channel from the YouTube partner programme after serious allegations against him, meaning his videos are no longer able to be monetised on the platform.

The 48-year-old comedian and actor has been accused of rape, assault and emotional abuse between 2006 and 2013, when he was at the height of his fame working for the BBC, Channel 4 and starring in Hollywood films. He denies the allegations, saying all his relationships were consensual.

The Met police said on Monday they had received an allegation of sexual assault in Soho, central London, in 2003. The force added that as yet no investigation had been launched.

Suspending Brand’s ability to earn money from his YouTube channel is a major blow to the comedian’s finances. YouTube pays creators a cut of the money it earns from showing adverts next to their videos, which can be a highly lucrative business.

Brand had prepared for this eventuality by moving many of his videos across to rival site Rumble, although this a relatively niche outlet that does not give Brand access to the 6.5 million subscribers he has built up during a decade on YouTube.

Although Brand no longer works for mainstream media outlets, his alternative media empire still relies on several online platforms such as YouTube that host his content and process payments. Brand’s book publisher has already said it will pause future projects with the performer.

A spokesperson for YouTube said: “We have suspended monetisation on Russell Brand’s channel for violating our creator responsibility policy. If a creator’s off-platform behaviour harms our users, employees or ecosystem, we take action to protect the community.”

Industry experts have estimated Brand probably makes between £2,000 to £4,000 a video, which,, based on five videos a week, could produce close to £1m a year.

Not sure when allegations – without any criminal charges – became the standard for punishing people.

I guess that change took place sometime in mid-2020. Maybe we’re just noticing it now.

It’s strange, because now anyone who doesn’t like someone can destroy their life by accusing him of something.