Why Would Twitter Stock Go Up on Rumors They Will Allow More Freedom of Speech?

If censorship is good for business, then why did stocks soar when Elon Musk bought a huge share of Twitter with a vow to force them to let up on the censorship?

Fox News:

Elon Musk disclosed a 9.2% stake in Twitter on Monday, sending the company’s stock soaring more than 25%. But some analysts don’t see the Tesla chief executive stopping there.

Though the billionaire’s stake in the social media company is considered passive, some Wall Street analysts believe Musk has much more planned for Twitter’s long-term strategy.

While Musk has expressed interest in building a rival to Twitter, CFRA Research senior equity analyst Angelo Zino warns that a potential all-out buyout of the company could still be on the table.

“While a passive stake by Musk won’t change TWTR’s fundamentals, we do think his investment will drive greater interest from consumers,” Zino wrote in a note to clients on Monday. “Musk’s actual investment (less than $3B) is a very small percentage of his wealth and an all-out buyout should not be ruled out.”

CRFA maintains a “buy” rating on Twitter’s stock and has upped its 12-month target price by $13 to $55 per share.

Musk’s latest move follows his recent criticism over the social media platform’s approach to free speech. He has also previously been critical of Twitter CEO Parag Agrawal, comparing the executive to Joseph Stalin, the former leader of the Soviet Union.

The billionaire posted a Twitter poll in March questioning whether the platform allows users to speak freely.

“Free speech is essential to a functioning democracy. Do you believe Twitter rigorously adheres to this principle?” he wrote.

This was Elon’s first tweet after beginning his takeover:

It was followed by a poll, which suggested he is going to start making changes:

If he bought nearly 10% for $3 billion, you have to wonder why he didn’t just go all in and get the 51%. He’s not going to lose money.

Now the stock is up, so if he does try to do a buyout, he’s going to pay more than if he’d sprung the full surprise all at once.

Anyway, Tucker Carlson is excited about this.

He opened his monologue with: “it’s a good day in America!” before praising Musk and asserting that he is planning on bringing free speech back to the platform.

I’ve yet to see Musk do anything other than talk, so I’m not as hopeful as Tucker.

The other thing is – does Musk even have this ability? Wouldn’t the entire establishment just crush him if he actually started allowing free speech on Twitter?

I’m old enough to remember what Elon did to Bitcoin.

So I’m not going all in on the hope train.